The Autumn/Winter 2011-12 campaign was shot by Bruce Weber –- a change of direction for Miu Miu, which has used the famous photog-duo Mert Alas and Marcus Piggott for its previous nine seasons of campaigns. Hailee was handpicked for the campaign by creative director Miuccia Prada after she struck up a friendship with both her Miu Miu and Prada labels. A very memorable Prada moment for Hailee was the strippy-print dress she donned at the 2011 Screen Actors Guild awards. The young actress also sat front row at Miu Miu’s Fall Fashion Show as a special guest of Miuccia.
The young star, who was nominated for an Academy Award for her performance in 2010′s box office western True Grit, follows in some high-profile footsteps in modelling for Miu Miu. Lindsay Lohan posed for Miu Miu’s spring/summer 2007 line. Actress Kirsten Dunst struck a pose for the label in 2008. Maggie Gyllenhaal is also a former brand spokesmodel.