Prince Harry is dating lingerie and swimwear model Florence Brudenell-Bruce, who earlier dated ace Formula One driver Jenson Button, according to UK's The Sun.
The 26-year-old Royal and Florence, 25, have known each other for many years, but their romantic hook-up is recent.
Last week Harry admitted that his long time relationship with South African Chelsy Davy had run its course.
"I am not seeing anyone at the moment. I'm 100 per cent single. I'm working a lot at the moment, so dating and watching TV are the last things I have time for," Harry told guests at the Hard Rock Calling concert at Hyde Park, London, on Friday night, June 24.
A Sun source reveals that Harry and Florence have been spending intimate time together at Florence's Notting Hill pad in West London.
Blue blooded Florence is a descendant of the seventh Earl of Cardigan, Lieutenant General James Thomas Brudenell, who led the Charge of the Light Brigade during the Crimean War against Russian troops.
An History of Art graduate, Florence comes from a family of art lovers. She is an art collector, as is her wine merchant father, Andrew. Her French mother, Sophie, paints, and her brother is a sculptor.
Florence exhibited her collection at London's Old Bond Street.
A source well connected to the Royal told Sun, "It's very early days but Harry and Florence are an item.
"She is a lot of fun, blond and very good-looking. Harry really likes her."
Florence did not out anything to Sun when questioned about Harry yesterday, June 28.
"There's not much to say."
Florence worked in a Bollywood film, Love Aaj Kal (2009) playing a Swiss girl caught in a love triangle.
She has appeared in ad campaigns for Adidas, John Lewis and UK lingerie chain Ann Summers. She is the face of hair care brand Remington.
She broke up with Jenson Button in 2008 after dating him for over a year. She was dating Henry St George, son of the late multimillionaire financier Edward St George, until recently.