By DAILY MAIL REPORTER
New look: Cher Lloyd shows off her new partially-shaved hairstyle as she arrives at the Channel 4 studios in London today
With her new debut solo single coming out, Cher Lloyd is hoping to make an impact on the charts.
So what better way to get maximum publicity by changing hew look to coincide with the release of her single.
Heading to the Channel 4 studios today, the 17-year-old showed off her new partially-shaven hairstyle.
Perhaps in a bid to be taken more seriously as an urban artist, the Malvern-raised singer has taken a razor to the right side of her head.
But fashionistas may think Lloyd is a tad behind the times with this style, which came to prominence among urban singers two years ago.
American R&B singer Cassie shaved her part of her long locks off in April 2009, followed by Rihanna a few months later.
In January 2010, Will Smith's daughter Willow also shaved her hair, with ex-Spice Girl Mel B and her daughter Phoenix following suit a few weeks later.
Hair today, gone tomorrow: Lloyd sported long, dark extensions during her time on The X Factor (left) and dyed her hair red on the tour earlier this year (right)
Since leaping to fame as a contestant on last year's X Factor, Lloyd has loved to experiment with her fame.
While on the show, she wore long brunette hair extensions, with a briefly flirtation with red hair dye for a few weeks.
During the X Factor Live tour earlier this year, she returned to a red - but more of a Ronald McDonald hue.
Lloyd is currently promoting her debut single Swagger Jagger, with the video premiering online last week and has already received over 2million hits.