The 25-year-old model turned actress was joined at the presser by her Aarakshan co-stars Amitabh Bachchan and Manoj Bajpai, and director Prakash Jha.
Deepika's body hugging below knee length dress had cap sleeves and a revealing square neckline.
She paired her dress with snake print glossy heels.
She amped up her look with a dramatic hairdo - shoulder draping ponytail with a bouffant top.
Cranberry lipstick and thick liner on lids rounded her drool worthy look.
Justifying the use of the show to plug their new film, Deepika said: "We are doing what everyone else does. Promoting a film is very important before its release. There are so many mediums to use such as internet, print so its necessary to communicate about the film."
Talking about the subject of her film, Aarakshan (Reservation), she told the gathered media: "When I got admission into college it was through sports quota, so my college did have reservation for athletes and for people who have excelled in sports."
UTV Bindass channel's new Bollywood show is designed to promote new films. The 30 minute show will feature unedited scenes and behind the scene moments from the film being promoted on it along with star cast interviews and fun-games related to the flick.
The bi-weekly show premieres Thursday, August 11 at 8.30 pm with Prakash Jha's Aarakshan, headlining Amitabh Bachchan, Saif Ali Khan and Deepika Padukone.
The film's cast and director will feature on the episode hosted by Aaliyah, who was earlier seen hosting Date Trap on Bindass.
Aarakshan is due in theaters on August 12.