Gwen Stefani is partnering with Target to create a collection of apparel and accessories for kids.
“I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan. Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing price,” says the No Doubt songstress, whose fashion forays already include the brands L.A.M.B. (an upscale womenswear collection), Harajuku Lovers (a line of fragrances and accessories), and an endorsement deal with L’Oreal.
The new brand, Harajuku Mini, will range in price from $3.99 to $29.99 when it rolls out of Target stores and on Target.com in Nov. 2011 and Jan. 2012. This will be Stefani’s first branch into designing babies and boys apparel.