“Giorgio Armani is pleased to announce that Rihanna will be the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12,” announced a statement about her new role. “The advertising campaign featuring Rihanna, the singer who won a Grammy Award this year and who has sold over 20 million records worldwide, was shot on location in New York and will launch in September worldwide.”
The “Rude Boy” singer will appear in ads for the line’s fall-winter 2011-2012 collections, which were shot in New York City and are set to debut in September. RiRi follows in the footsteps David and Victoria Beckham, Cristiano Ronaldo, and most recently Megan Fox as Armani celebrity ambassadors.
The modeling job is a big coup for Ri, who has already posed in ads for soft drink brand Vita Coco and a line of limited-edition Gucci bags. Earlier this year, Rihanna was named as spokesmodel for Nivea. The skin care giant teamed up with the Caribbean-born hitmaker to celebrate their 100th anniversary. Nivea even used Rihanna’s hit “California King Bed” in the campaign.